Galaxy folding phones: Members’ hub
Client: Samsung
Platform: Web
Responsibilities: Content strategy, user journeys, wireframes
Purpose: To create a benefits hub for owners and potential owners of Samsung’s “Z” line of phones.
I partnered with Samsung’s US marketing team to build a premium hub where customers could explore, get support, and redeem exclusive benefits related to their Z line of folding phones. Our target audience was luxury life maximizers/expressers, and we would attract them by creating social buzz and driving traffic to this page. After careful consideration, we decided to name the program “Galaxy Z Premier” as a reflection of the benefits to owning a high end “Z” phone.
First, I ideated on how to break the hub content into a navigation that would be easily digested by the user. With the help of my team, we decided to categorize the hub into Highlights, Benefits, Service, and FAQs.
• The Highlights page introduces the program and instructs the user on how they can join “the Z list.”
• The Benefits page houses a rotating collection of partner offers only available to those who own a registered Z device.
• The Service page explains the exclusive support that owners of a Z device can take advantage of.
• And the FAQs page is there to answer additional questions the user may have about the program.
The slide below demonstrates how users would find this hub, from external sources and placements within Samsung.com.
