Certifying content authenticity
Client: Publicis Groupe
Platform: Web
Responsibilities: User journey, screen designs
Purpose: To ensure the authenticity of consumer campaigns.
With the growing popularity of AI generated content, the digital world is entering an uncharted era of misinformation spreading online. Our authors at Publicis Groupe needed a tool to ensure that the authenticity of our creative and client work is preserved. We partnered with Adobe to deploy a visual content credential system and bring transparency to consumer campaigns.
My team and I knew that this solution would come from the inside out. The campaign author uploads media to our internal tool and digitally signs it. On the consumer side, an icon appears on the media. The viewer clicks the icon to see which tools were used to create it.
Please take a moment to watch the video below for a full breakdown of the process.